Things change. People change. Communication channels change. Buying habits change. You need to change with it.
You don't have to... but if you want to be successful and stay ahead, you do. There is a reason you don't see Radio Shack and Circuit City anymore... the internet took over. Horse and Buggy? Gone. Replaced by faster and more efficient automobiles.
What isn't going anywhere is the need for a good marketing team. The keyword here is "good"... because you need to be good. Good can be recognized by the changing atmosphere and knowing when to pivot and adjust your strategy. It's being comfortable with taking risks and blazing a new path with only your instincts and past experiences to guide you. Good is going against the grain and doing something that hasn't been done before because you know it's needed. Good can be knowing that every brand has their own audience with their own unique way of digesting information and how to tap into that.
Being "good" is something that a good marketing team knows how to define... and they also know the definition changes over time.
ARE YOU SET UP FOR SUCCESS? +RTR
Part of why I love this industry is the people I get to work with. One of our favorite clients, and a good personal friend, is Formula DRIFT Champion and Chief Fun-Haver, Vaughn Gittin Jr. I have known Vaughn for years and we have worked together on numerous projects. So when Vaughn needed some additional support for his amazing, passionate team at RTR, I was all for it. Vaughn tapped us to add to their already quickly spreading fire through strategy, paid media, and email/SMS program management. Vaughn knew what he had and where he wanted to go, then let us dial in the things we’re best at. The numbers speak for themselves.
x Spend of $118,037.26
x 7.58% return on ad spend
x 18M+ impressions
x 1,723 additional purchases
x 1.1M+ engaged users
+MORE.
